Business and Hospitality Management
52.1801 SALES, DISTRIBUTION AND MARKETING OPERATIONS, GENERAL
(PDE APPROVED PROGRAM OF STUDY)
The Business and Hospitality Management Program focuses on a wide variety of instruction
associated with careers in the business and hospitality fields. The program prepares individuals to
perform one or more business and hospitality functions such as selling, pricing, promotion (including social media), product/service management, distribution, financing, guest services, front office operations, facilities management, resort management and marketing information management. In addition, this program includes varying emphasis on technical knowledge of products and/or services marketed; related communications, economics, technological and computational skills; and abilities and attitudes associated with human relations. The program may also include management functions associated with owning and operating a business.
CAREER PATHS
- General & Operations Managers
- Advertising & Promotions Managers
- Marketing Managers
- Sales Managers
- First-Line Supervisors of Retail Sales Workers
- Retail Salespersons
- Advertising Sales Agent
- Social Media Specialist
- Sales Representatives
- Guest Relations
- Event Planning
- Entertainment and Leisure Services
- Food and Beverage Operations
INDUSTRY CREDENTIALS
Students can earn the following industry- recognized credentials:
- OSHA Certification via CareerSafe
- Guest Service Gold via American Hotel & Lodging Educational Institute
According to Mediakix, there is a $1
billion influencer marketing industry on
Instagram, which continues to grow.