52.1801 SALES, DISTRIBUTION AND MARKETING OPERATIONS, GENERAL
(PDE APPROVED PROGRAM OF STUDY)
The Marketing Program is an instructional program that provides instruction in the fields of sales, distribution and marketing operations and focuses on the process and techniques of direct wholesale and retail buying and selling operations.This Program is concerned with marketing, sales, distribution, merchandising and management including ownership and management of enterprises engaged in marketing.Marketing education programs prepare individuals to perform one or more marketing functions such as selling, pricing, promotion, product/service management, distribution, financing and marketing information management.In addition, instructional programs include varying emphasis on technical knowledge of products and/or services marketed; related communication, economic, technological and computation skills; and abilities and attitudes associated with human relations.The Program may also include management functions associated with owning and operating a business.Sales, distribution and marketing operations prepares individuals for occupations in such businesses as retail and wholesale trade, finance, insurance, real estate, entertainment, hospitality, food service, communications, storage and distribution. The Program consists of a list of PDE required tasks and additional local or value added tasks.
This Program does not include warehousing/logistics functions.
Related Occupations /Employment Opportunities:
General and Operations Manager
Advertising and Promotions
Retail Sales Worker
Customer Service Representative
Excellent Communication Skills
Decision Making Skills
Problem Solving Skills
Ability to Work Independently
and in a Team
General & Operations Managers (Entrepreneurship)
Advertising & Promotions Managers
First-Line Supervisors of Retail Sales Workers
Advertising Sales Agent
Sales Representative – Other Services
Customer Service Representatives
Certifications available to qualified students:
National Professional Certification in Customer Service
194 Laurel Lake Rd Bartonsville, PA 18321570.629.2001Fax:
The Monroe Career & Technical Institute will not discriminate in its educational programs, activities, or employment practices, based on race, color, national origin, sex, sexual orientation, disability, age, religion, ancestry, union membership, or any other legally protected classification. Announcement of this policy is in accordance with the Pennsylvania Human Relations Act and with Federal law, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 503 and 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, and the Americans with Disabilities Act of 1990. For information regarding civil rights or grievance procedures and accommodations for persons with disabilities, contact the Director, at 194 Laurel Lake Road, Bartonsville, PA 18321 Telephone: (570)629-2001 FAX (570)629-9698.