(PDE APPROVED PROGRAM OF STUDY)

The Marketing Program is an instructional program that provides instruction in the fields of sales, distribution and marketing operations and focuses on the process and techniques of direct wholesale and retail buying and selling operations.  This Program is concerned with marketing, sales, distribution, merchandising and management including ownership and management of enterprises engaged in marketing.  Marketing education programs prepare individuals to perform one or more marketing functions such as selling, pricing, promotion, product/service management, distribution, financing and marketing information management.  In addition, instructional programs include varying emphasis on technical knowledge of products and/or services marketed; related communication, economic, technological and computation skills; and abilities and attitudes associated with human relations.  The Program may also include management functions associated with owning and operating a business.  Sales, distribution and marketing operations prepares individuals for occupations in such businesses as retail and wholesale trade, finance, insurance, real estate, entertainment, hospitality, food service, communications, storage and distribution. The Program consists of a list of PDE required tasks and additional local or value added tasks.

This Program does not include warehousing/logistics functions.