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    MARKETING PROGRAM

    52.1801  SALES, DISTRIBUTION AND MARKETING OPERATIONS, GENERAL

    (PDE APPROVED PROGRAM OF STUDY)

     

    The Marketing Program is an instructional program that provides instruction in the fields of sales, distribution and marketing operations and focuses on the process and techniques of direct wholesale and retail buying and selling operations.  This Program is concerned with marketing, sales, distribution, merchandising and management including ownership and management of enterprises engaged in marketing.  Marketing education programs prepare individuals to perform one or more marketing functions such as selling, pricing, promotion, product/service management, distribution, financing and marketing information management.  In addition, instructional programs include varying emphasis on technical knowledge of products and/or services marketed; related communication, economic, technological and computation skills; and abilities and attitudes associated with human relations.  The Program may also include management functions associated with owning and operating a business.  Sales, distribution and marketing operations prepares individuals for occupations in such businesses as retail and wholesale trade, finance, insurance, real estate, entertainment, hospitality, food service, communications, storage and distribution. The Program consists of a list of PDE required tasks and additional local or value added tasks.

     

    This Program does not include warehousing/logistics functions.

     

    Specialized Equipment:

    Related Occupations /Employment Opportunities:

    Personal Qualifications:

    Computers

     

    General and Operations Manager

    Marketing Manager

    Sales Manager

    Advertising and Promotions

       Manager

    Supervisor/Manager

    Retail Sales Worker

    Customer Service Representative

    Excellent Communication Skills

    Decision Making Skills

    Problem Solving Skills

    Pleasant Personality

    Ability to Work Independently

       and in a Team

     

     
    CAREERS:
     

    General & Operations Managers (Entrepreneurship)

    Advertising & Promotions Managers

    Marketing Managers

    Sales Managers

    First-Line Supervisors of Retail Sales Workers 

    Retail Salespersons

    Advertising Sales Agent

    Sales Representative – Other Services

    Sales Representatives

    Customer Service Representatives

     

     
    Certifications available to qualified students:
     Industry Certification                      Provider Name                
     A*S*K Certification    A*S*K Institute
    National Professional Certification in Customer Service National Retail Federation Foundations